Optimize shipping based on data, 
not guesswork

Shipping Intelligence stands for Sendcloud’s suite of data products and capabilities that enable e-commerce businesses, retailers, and 3PLs to ship smarter.

It’s available as a separate product, Tracey, where you can get access to:

• • Carrier performance insights and benchmarking
  • Predictive parcel monitoring and customer service automation
  • Carrier recommendations based on your shipping profile
  • Carrier contract audit and automated invoice check

Some capabilities are also available on the Sendcloud platform, such as smart shipping rules, shipping method recommendations, carrier ratings, and more.

Sendcloud has the biggest set of European shipping data. We’re working with 500+ million shipments and 3+ billion scan events to predict ETAs and delays, and benchmark carrier performance.

We analyze data from 60+ global carriers, like DHL, UPS, DPD, and FedEx, as well as local heroes in the biggest European markets, like PostNL, bpost, Royal Mail, LaPoste, and more.

E-commerce businesses, retailers, and 3PLs benefit from Shipping Intelligence in multiple ways:

1. Connect with your existing shipping software or WMS, or integrate within your custom shipping setup via API. 



We assess delivery performance based on your logistics blueprint, including the carriers you ship with, warehouse locations, cut-off times, parcel types, and more.

2. Integrate with your customer support software to trigger delivery events directly in your CS platform, which allows you to automate delivery notifications.

For Zendesk, Freshdesk, Gorgias, Trengo, and Kustomer, we have a native integration. You can connect to any other customer service tool via API or solutions like Make, Zapier, or Alumio.

3. Export structured shipping data to your existing BI tool or data warehouse for further analysis.

Integrate, unify, and centralize multi-carrier data. View it in our dashboards or easily export it in multiple formats. Send it to your business intelligence tool or data warehouse to enrich your overall e-commerce data.

4. Have your carrier contract and invoices automatically checked.

Uncover hidden costs and errors in shipping invoices by automatically cross-checking carrier invoices with contracts. Compare invoices over time to detect trends and identify opportunities to make critical cost-saving decisions.

5. Benefit from continuous data-powered improvements in the Sendcloud platform that enable all of our customers to make smarter shipping decisions.

Yes! Shipping Intelligence can work as a separate product, regardless of whether you’re using another shipping software, a direct carrier integration, or have any other custom setup in place.

Based on carrier data, and in combination with your own logistics blueprint (number of warehouses, cut-off times, SLAs, and more), we make calculations that enable us to detect issues early on.

We use those issues to set up unique events such as:

• Calculated delivery delay: If there hasn’t been a “delivered” scan within a certain timeframe.
• Calculated handover delay: If there hasn’t been an “acceptance” scan from the carrier, indicating the parcel hasn’t moved since the label was created.
• Off-radar: If there hasn’t been a new event for X days (or even hours).
• Pick-up point near expiration: When the parcels haven’t been picked up at the pick-up points by the recipient.

You can use these unique events to set automated triggers in your customer support tool. Next to that, we monitor numerous other delivery events, like damaged shipments, lost parcels, or successful deliveries, allowing you to set up appropriate triggers.

Actually, it doesn’t have to be.

We know that you already have systems in place, especially for customer communication. What you need is the right data in the right place – something we call Shipping Intelligence.

While you can still access the data in our user-friendly dashboards in the Sendcloud and/or Tracey platforms, Shipping Intelligence is an API-first data solution.

This means you can push any data point to your system of choice.

For example, you can integrate Shipping Intelligence with Zendesk so your CS team
automatically receives enriched data to handle tickets directly from one centralized system.

We have standardized integrations with CS and CRM systems like:

• Zendesk, Trengo, Gorgias, Freshdesk, Kustomer
• Salesforce (coming soon), Hubspot, Front

As well as e-mail tools, middleware, and data warehouses:

• SendGrid
• Make, Alumio, Zapier
• Google Cloud BigQuery, Snowflake

And we can connect to many more at customers’ request.