As the world becomes more globalized, expanding a business internationally poses significant challenges for e-commerce brands. However, technology has emerged as a critical tool for making this process more efficient and streamlined.
Webmefy, a full-commerce agency specializing in Shopify, helped We Are Knitters optimize their global expansion and international shipping by leveraging advanced technological solutions.
This article examines how technology simplifies global operations and highlights key insights from Webmefy’s work with this popular Spanish brand, which has successfully expanded into markets like the U.S. and Germany.
About We Are Knitters: A brand with global ambitions
We Are Knitters is a Spanish brand renowned for its premium knitting and crochet kits. Founded in 2011, the company offers a diverse range of high-quality yarns, patterns, and accessories tailored to knitters and crocheters of all skill levels.
Their mission is to make knitting and crocheting both accessible and enjoyable by providing easy-to-follow patterns and top-notch materials. Committed to sustainability and creativity, We Are Knitters inspires and empowers customers to craft their own unique, handmade items, serving everyone from beginners to seasoned crafters.
The challenges of international expansion
We Are Knitters faced multiple challenges during their global expansion:
- Managing sales across different markets,
- high operational costs,
- coordinating with multiple suppliers,
- and ensuring a consistent customer experience worldwide.
To overcome these global expansion challenges, Webmefy implemented a series of technological solutions that transformed We Are Knitters’ international operations.
Transformative technological solutions by Webmefy
Sophisticated e-commerce platform
By integrating Shopify Plus, a highly scalable platform, We Are Knitters was able to optimize its online sales processes by centralizing the management of stores, inventory, billing, and orders in a single system. This solution allows for streamlined control of all operations, efficiently integrating multiple sales channels and ensuring a smooth and consistent shopping experience for customers, no matter where they are.
Automated shipping
With the integration of tools like Sendcloud, automating the supply chain became much easier. With this technology, We Are Knitters can manage inventory in real time, minimize delays, and improve order delivery. Additionally, automating processes like packaging by order significantly boosted operational efficiency, cutting costs in their international shipping operations.
Markets integration
To optimize international expansion, Webmefy integrated Shopify Markets, a tool that centralizes the management of multiple markets on one platform. This allows the company to customize the shopping experience for each region, automatically adjusting currency, payment methods, taxes, and language.
Furthermore, Markets provides detailed performance tracking in each market, helping We Are Knitters identify growth opportunities and adjust local strategies in real time. Efficient global inventory management shortens delivery times and greatly enhances the customer experience, no matter where they are located.
Key benefits of technological integration for global expansion
The implementation of these technological solutions brought significant benefits for We Are Knitters, including:
Increased operational efficiency
Automation and advanced platforms reduced manual intervention, speeding up processes, minimizing errors, and centralizing business management on a single platform.
Cost reduction
Supply chain optimization significantly reduced operational costs, especially in logistics and packaging.
Improved customer experience
Optimized sales and support systems provided a smoother and more satisfying shopping experience, regardless of the region.
Internal process optimization
Technology streamlined and improved internal coordination, reducing operational friction and allowing for more precise, scalable execution in each market.
The role of technology in global expansion
In summary, advanced technology has become a vital part of simplifying and optimizing global operations for brands. Adopting tech solutions not only facilitates international expansion but also drives consistent growth in a competitive global landscape.
Moreover, it allows businesses to deliver localized shopping experiences that resonate with local markets. For companies looking to scale globally, investing in the right technology is essential to achieving long-term success.
Interested in how Webmefy can support your e-commerce growth? Visit their website to explore their services.
If you want to learn more about how Sendcloud can help simplify your international shipping, check out our resources and take your global operations to the next level.
About Webmefy
Webmefy is a full-service commerce agency that specializes in providing comprehensive solutions for Shopify brands. With a 360º approach, they offer marketing, data & strategy, and tech services aimed at driving growth and scalability.
What sets Webmefy apart is their ability to create tailored strategies and implement cutting-edge technology, ensuring each brand shines and meets its specific goals. As a Shopify Plus-certified agency based in Madrid, Webmefy works with clients from various industries, both locally and internationally.
