When St Martin’s Coffee pivoted from wholesale to e-commerce, their shipping process became a bottleneck. Manual order entry, mismatched labels, and growing complexity slowed them down. With Sendcloud, they automated fulfillment, cut errors, and created a seamless workflow for both B2B and B2C orders, saving time and scaling without chaos.
REGION
United Kingdom
Features
company Size
Small-Medium Business
Integrations
Industry
Food & Beverage
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0
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faster order processing
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0
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reduction in shipping errors
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turnover from e-commerce sales
CHALLENGE
From wholesale to B2C e-commerce, and a shipping bottleneck
St Martin’s Coffee began as a wholesale supplier, roasting specialty coffee for cafés, restaurants, and hotels across the UK. Their operation was smooth—until COVID-19 changed everything.
Practically overnight, they shifted to selling directly to consumers. By 2022, e-commerce accounted for 30% of their revenue, but their fulfillment process struggled. B2B and B2C orders came from multiple platforms, requiring manual data entry, printed order sheets, and label matching by hand.
The process was slow, error-prone, and unsustainable as order volumes grew. St Martin’s needed an automated, integrated shipping solution to handle both B2B and B2C efficiently.
“Because we were selling on multiple platforms, our data wasn’t knitted together. We had to print all our orders, collect papers at the end of the day, and manually re-key everything.”
SOLUTION
A Single, smart shipping solution for B2B & B2C
At their breaking point, Andy and Ole found Sendcloud. The solution integrated seamlessly with both Order Space (B2B) and Shopify (B2C), allowing them to manage all shipments from one platform.
With automated label generation, orders no longer needed to be manually typed in. Address validation flagged errors before dispatch, reducing failed deliveries. Custom shipping rules optimised courier selection, ensuring the right service for every order—whether wholesale pallets or single-bag coffee subscriptions.
They also set up free local delivery for loyal customers, seamlessly applied via shipping rules. Now, they could focus on roasting great coffee rather than chasing lost parcels.
“Before Sendcloud, we used to waste hours each week manually typing in orders. Now, we can match up the order sheet with the labels in seconds.”
RESULTS
Shipping that runs as smoothly as a double espresso
What began as a scrappy workaround has become a finely tuned system. With Sendcloud, St Martin’s Coffee left the manual mayhem behind and embraced a shipping flow as refined as their roast—fast, accurate, and built to scale.
50% faster order processing
Automated label creation halved their fulfilment time, even during busy periods.
Automated label creation halved their fulfilment time, even during busy periods.
Andy Hall
Co-founder of St Martin’s Coffee Roasters
“Before Sendcloud we used to waste hours each week manually typing in orders. With Sendcloud we can match up the order sheet with the labels in seconds.”
90% reduction in shipping errors
Address validation and automation cut down misrouted parcels, saving time and frustration.
Address validation and automation cut down misrouted parcels, saving time and frustration.
Ole Ryan
Co-founder of St Martin’s Coffee Roasters
“Sendcloud has helped us to get rid of common mistakes and reduce the time-consuming admin we were always struggling with.”
Seamless B2B & B2C shipping
Clear couriers rules and automation ensure every order—big or small—goes out right.
Clear couriers rules and automation ensure every order—big or small—goes out right.
Ole Ryan
Co-owner of St Martin’s Coffee Roasters
“With Sendcloud we can clearly see which are for our chosen B2C and B2B shipping companies and we know we haven’t missed anything.”
One platform for all orders
Shopify and Order Space orders now feed into a single dashboard. No more juggling systems.
Shopify and Order Space orders now feed into a single dashboard. No more juggling systems.
Ole Ryan
Co-founder of St Martin’s Coffee Roasters
“With Sendcloud all orders can be processed from one platform, making it easier to keep tabs on stock levels, outgoing shipments, and tracking notifications.”
With one smart platform, Andy and Ole have brought order to the blend of wholesale and e-commerce. They’re shipping more, spending less time on admin, and protecting their brand reputation, one perfectly timed delivery at a time.
Ready to spend less time chasing parcels, and more time perfecting your product?
