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Serena Guerra

Serena Guerra is a Content Marketing Specialist at Sendcloud, where she combines her deep knowledge of the B2B SaaS sector with a passion for innovation. With years of experience, she creates clear and insightful resources to help online stores to take their shipping processes to the next level.

woman calculating the total cost of shipping

The Total Cost of Shipping: A guide to cutting hidden costs and growing profits

Think getting the cheapest shipping rates is an easy/obvious decision? Think again. That low-cost carrier contract might look like a win at first—until things start to go wrong. Suddenly, there…

February 11, 2025

Reduce wismo

12 ways to reduce WISMO and improve your e-commerce customer experience

If you run an e-commerce store or manage a customer service team, you’ve likely faced this: a flood of “Where is my order?” (WISMO) calls and emails. It’s tiring for…

December 11, 2024

featured invoice check

How parcel audits can improve your business’s profitability

Shipping costs can seriously dent your revenue, especially when up to 20% of carrier invoices have expensive mistakes. These errors can lead to major overspending and reduce your profits. That’s…

August 23, 2024

featured img negotiating carrier contracts

7 tips for negotiating shipping contracts for e-commerce

Efficient and cost-effective shipping is crucial for large e-commerce businesses. The delivery experience significantly influences customer satisfaction, and shipping costs heavily impact margins. Finding the best carrier rates is therefore…

August 13, 2024

The 21 best parcel audit software solutions for e-commerce (2024)

Did you know that, on average, 15% of parcels are invoiced incorrectly? Shipping expenses can quickly stack up and cut into your company’s profits, and even more so when mistakes…

August 7, 2024

Carrier Selection

6 Tips on carrier selection when shipping to multiple countries

Selecting the right carriers for your business is a daunting task, often done based on gut feelings and carrier pitch decks. Everyone promises you the best rates, transit times, and…

July 30, 2024

Shipping Industry Insights

Navigate the e-commerce landscape with ease. In our annual consumer research, we explore valuable insights and data from 9,000 consumers in Europe and the US.

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